TVS's growth runs through thousands of dealer and service touchpoints plus a 19M-customer financing arm; an agentic layer for service booking, dealer-staff support, and TVS Credit servicing standardizes the network's conversations in regional languages without dealer-by-dealer staffing.
TVS Motor posted record FY25 results — revenue around ₹44,000 crore with net profit up roughly a third — and improved two-wheeler market share to about 19-20%.
Public factTVS Credit, the financing arm, grew its loan book to roughly ₹27,000 crore and its customer base to about 19 million in FY25 — collections, EMI, and account-servicing conversations at NBFC scale.
Public factThe iQube electric scooter line gives TVS a top position in the 2W EV transition, adding charging, range, and subsidy questions to the funnel and to ownership support.
Public factTwo-wheeler service retention leaks to roadside garages after the free-service period; booking friction and missed reminders are the controllable causes — and the parts/service profit pool is what dealer economics run on.
Reasoned inferenceDealer staff likely handle service calls, lead follow-up, and financing queries between showroom customers, making response quality a function of floor traffic rather than process.
Seller hypothesis — validateValidate with the account team before outreach: DMS heterogeneity and central API readiness across the dealer network · Whether TVS Credit servicing/collections is in scope for a combined pilot or procured separately · Current service-retention rate beyond the free-service period, by region
Limited internal ability or appetite to build the core platform — strong candidate for the packaged solution
Evidence: An engineering-led manufacturer, but its software estate is dealer-management, ERP, and connected-vehicle telematics bought from or built with vendors — there is no conversational-AI build organization, and the network's thousands of independently-owned endpoints need a vendor-run standardized rollout.
Why they won't build the full stack: TVS's R&D is committed to products and the EV transition; conversation automation across dealers and a regulated NBFC arm is off-core infrastructure. Buying gets regional-language coverage and RBI-conscious collections governance live in months, template-rolled across the network.
Record FY25 performance — revenue around ₹44,000 crore, net profit up roughly a third, 2W share improved to ~19-20%, and TVS Credit's book at ~₹27,000 crore with 19M customers.
GTM implication: Growth is compounding across vehicles and financing — service and servicing conversation volume scales with both; pitch a layer that serves OEM and NBFC from one deployment.
Continued investment in the iQube EV line and electric-segment share defense.
GTM implication: EV education workflows (charging, subsidies, TCO) are the forward-looking hook that differentiates this pitch from generic dealer tooling.
| Workflow | Why it matters here | Value | Complexity | Speed | Channels |
|---|---|---|---|---|---|
Service booking, reminders & status Conversational booking, pickup coordination, and proactive status in regional languages across the network. | Parts and service margins anchor dealer economics; retention beats the corner-garage convenience gap only if booking is frictionless. Friction today: Dealer phone lines busy during floor hours; reminders are SMS blasts; status queries interrupt mechanics. | WhatsAppVoice | |||
Dealer-staff support desk Instant grounded answers on parts, warranty, schemes, and EV subsidies for dealer staff in their language. | Thousands of dealer staff query parts availability, warranty policy, scheme circulars, and iQube subsidy rules daily. Friction today: Queries ride zonal-office relationships, WhatsApp groups, and email chains. | WhatsAppVoice | |||
TVS Credit account servicing & collections support Self-served EMI/statement answers and policy-bounded early-bucket payment conversations, fully logged. | 19M financing customers generate EMI, statement, and settlement queries — and early-bucket collections conversations — at NBFC scale. Friction today: Financing queries land on dealer staff or NBFC call centers with no shared context. | WhatsAppVoiceSMS | |||
iQube EV lead & ownership support Consistent charging/subsidy/TCO guidance in-flow and test rides booked into dealer calendars. | The EV transition is won on education — charging, range, subsidies — at the moment of intent and in the first months of ownership. Friction today: Dealer answers vary; subsidy rules change faster than training cycles. | WhatsAppVoiceWeb chat |
Voice & channel orchestration, telephony, conversational execution, session/state, routing, integration build. Capability coverage validated during implementation.
API access to these systems is the critical-path dependency.
Identity-bound sessions, policy-bounded actions, 100% audit logging, human approvals at defined points, in-tenant intelligence.
All figures are modelling estimates from the labeled inputs above — nothing here is customer-provided yet. The pilot's first job is replacing these assumptions with TVS Motor's measured baseline. Package price covers implementation only; recurring usage billed separately.
Why this package for TVS Motor: Service booking plus dealer-support and financing-servicing workflows span the OEM network and the TVS Credit arm — a multi-workflow Scale deployment with a per-dealer rollout template; Launch would strand the financing volume.
Packages cover implementation and integration only. Recurring costs are billed separately: Tilicho Labs platform usage (~$0.15/call-min indicative, usage only), Google Cloud consumption, telephony/carrier charges, managed operations, and support & optimization. No package includes unlimited usage.
“TVS's record year was won on product and network execution. The network's conversations are the last unstandardized asset — an agentic layer raises every dealer to the best dealer's standard.”
“One central deployment federated across DMS endpoints and TVS Credit's loan systems — dealers adopt a channel, not a project, and every answer grounds on your parts, warranty, and scheme data.”
“Service-bay utilization and reminder discipline are process problems dealers solve unevenly. Conversational booking smooths intake and cuts the phone interruptions that eat floor productivity.”
“19 million customers generate servicing volume no NBFC call center scales to affordably. Policy-bounded conversational servicing and early-bucket outreach attack cost and roll rates at once.”
“RBI-conscious collections conduct is enforced by policy — approved offers only, hardship routed to humans, every conversation logged; DPDP-aligned consent governs all outreach.”
“Price it on paid-service retention lift per dealer cohort and TVS Credit cost-per-serviced-account — both measurable against control cohorts within two quarters.”
Written from this account's own research — the strategic signal, the capability gap, the entry workflow, and the modelled economics — not a mail-merge template. Pick the moment and the persona, edit anything, then copy or open in your mail client.
Customer-safe by construction: drafts are composed only from customer-facing fields. Account tier, build-vs-buy classification, priority score, internal routing, and partner-commercial detail are not inputs to the composer, so they cannot appear in a draft. Money figures are always framed as modelled from the customer's own volumes. Read before sending — you own what goes out.
Top-3 Indian two-wheeler maker (~20% 2W share, record FY25) with a vast dealer and service network, a fast-growing iQube EV line, and the TVS Credit financing arm (19M customers) — dealer-support, service-booking, and financing conversations at mass-market scale.
Pilot service booking and dealer support across 50 dealers in Tamil Nadu and Karnataka, with a parallel TVS Credit servicing pilot on one loan product, against matched control cohorts.
Entry: Service-appointment booking & reminders across the dealer network · Scale package · 10–14 weeks to production across priority workflows. Human fallback throughout; success thresholds agreed before build.
Start the pursuitResearch-based priority-account universe assembled from public information, market scale, communication volume, and solution fit. This is NOT an authoritative list of top Google Cloud customers; existing Google Cloud relationships are noted only where publicly reported. Validate every account with the account team before outreach.