VietnamBanking (state-owned)Scale · $100K
BIDV

Vietnam's largest balance sheet runs on conversations it cannot yet scale: agentic service for BIDV

Give BIDV an agentic layer for SmartBanking service, retail and SME collections, and branch-deflecting servicing in Vietnamese — grounded in core systems, with SBV-grade auditability and Decree 13 consent built in.

Entry use case
Retail early-delinquency collections
Expected outcome
100% attempted day-1 coverage on early retail and SME buckets with policy-bounded offers, measured against dialer-cohort roll rates
Recommended next step
Baseline early-bucket roll rates and dialer coverage on one retail portfolio, then scope a control-group Zalo/voice collections pilot through formal procurement.
What we understand

BIDV's operating reality

BIDV is Vietnam's largest bank by assets, majority state-owned with the SBV as controlling shareholder and KEB Hana Bank holding a strategic 15% stake since 2019; its BIDV SmartBanking app serves a retail base in the tens of millions.

Public fact

Vietnamese banks operate under SBV credit-quality supervision with restructuring programs periodically extended for stressed borrowers — making documented, conduct-compliant collections a supervisory expectation.

Reasoned inference

A state-bank branch network carries service traffic private banks pushed to digital years ago; branch-deflecting conversational service in Vietnamese is the largest addressable efficiency pool in the bank.

Reasoned inference

Zalo is Vietnam's dominant messaging channel; a Zalo-first service and collections layer meets both retail and SME customers where they already are.

Reasoned inference

Decree 13/2023 on personal data protection governs outreach consent, and state-bank procurement requires auditable, formally tendered platforms — shaping how any AI capability must arrive.

Reasoned inference

KEB Hana's technology-partnership dimension could be a channel for platform-modernization initiatives beyond the equity relationship.

Seller hypothesis — validate

Validate with the account team before outreach: State-procurement route and timeline for AI platforms · Collections-platform and core API accessibility · Zalo Official Account consent posture for outbound contact

Build vs buy

Why we have a right to win here

Partner-led target

Technically capable but needs industry workflows, integration, acceleration, or managed operations

Evidence: BIDV has a large IT organization but its pattern — like Vietnam's other state banks — is procuring platforms through formal tender and integrating internally; it does not build attacker-style product platforms. A partner-led deployment through proper procurement is the only viable route, and a realistic one.

Why they won't build the full stack: State-bank engineering capacity is committed to core modernization and regulatory programs; a conversational-platform build would take years through state-company governance while roll rates and branch costs compound. Procuring a hardened platform converts scale into measured economics now.

What management is signalling

Management commentary across recent periods emphasizes credit-quality management, retail-banking expansion, and digital transformation as strategic pillars.

Inferencerecent investor communications (validate) · 2025

GTM implication: Collections effectiveness and service efficiency sit at the intersection of all three stated pillars — frame the pitch in their triad.

What already exists (don't pitch this)
  • BIDV SmartBanking with a retail base in the tens of millions
  • Vietnam's largest branch network
  • KEB Hana strategic partnership
  • Dialer-based collections operations
  • Zalo presence for customer communication
What customers still can't do end-to-end (pitch this)
  • →Policy-bounded conversational collections with automatic follow-through
  • →In-conversation actions in core systems
  • →Vietnamese voice automation at scale
  • →Cross-channel context between branch, hotline, and app
  • →100% conduct QA
Opportunity map

Where agentic communications pays off first

WorkflowWhy it matters hereValueComplexitySpeedChannels
Retail & SME early-delinquency collections
Policy-timed Zalo/voice outreach in Vietnamese, offers from the approved matrix, automatic PTP follow-up, hardship routed to specialists.
At the largest book in Vietnam, single-digit roll-rate improvements move system-level numbers.
Friction today: Dialer capacity limits coverage; offers vary by collector; PTP follow-up is manual; conduct documentation is sampled.
ZaloVoiceSMS
SmartBanking service & dispute support
Grounded in-conversation resolution with core-system context; disputes intaken conversationally with documented handling.
Tens of millions of app users generate enormous absolute contact volume even at low per-user rates.
Friction today: Transfer, payment, and dispute questions queue into hotline and branches; context is lost across channels.
In-app chatZaloVoice
SME servicing & document chase
Proactive status, document checklists tracked conversationally, officer time returned to origination.
SME relationship officers spend origination hours on status calls and document collection.
Friction today: Application status and disbursement questions flow through officers by phone.
ZaloVoiceEmail
Watch the change

Retail early-delinquency collections: today vs the agentic model

Scenario: A Hanoi shopkeeper 7 days past due on a business installment gets a Zalo message in Vietnamese, agrees a split payment from the approved matrix, and pays by QR in-thread — logged end-to-end for SBV-grade conduct review.
Today
same interaction, two worlds
Agentic layer
Day-1 contact coverage
capacity-limited
100% attempted, multi-channel
Platform capability
Roll-rate improvement
—
measured in pilot
Benchmark
Cost per contact
$13.50 median assisted
$1.84 median self-service
Benchmark
QA coverage
1–2% sampled
100% scored
Platform capability
Sources & assumptions
  • · Day-1 contact coverage: Coverage is a platform capability; contact success measured in pilot
  • · Roll-rate improvement: McKinsey: 20–25% NPL reduction among digital-first collections leaders
  • · Cost per contact: Gartner customer service cost benchmarks, 2024
  • · QA coverage: Platform capability: every interaction logged and evaluated
  • · Gartner, customer service cost benchmarks (2024): $13.50 median assisted vs $1.84 self-service per contact
  • · McKinsey, digital-first collections research: 20–25% NPL reduction among leaders; up to 40% opex reduction with gen AI
  • · Baymard Institute: ~70% average cart abandonment (meta-analysis)
  • · IAMAI–Kantar via IBEF (2025): 900M+ Indian internet users; 98% consume Indic-language content
  • · LeadSquared and vendor funnel studies: 78% of students choose the first institution to respond (directional, vendor data)
  • · HDI / ITSM operator benchmarks: $15–25 per L1 ticket; 40–60% of L1 volume is resets/status (validate per customer)
  • · Conventional-flow wait times and volumes are typical operator patterns — assumptions to replace with the customer's own baseline
  • · Agentic-flow behaviors (context retention, 100% logging, in-line policy checks) are platform capabilities, not projections
Recommended solution

One integrated stack, opinionated for this account

Channels · Tilicho Labs
ZaloVoiceSMSIn-app chatEmail

Voice & channel orchestration, telephony, conversational execution, session/state, routing, integration build. Capability coverage validated during implementation.

Intelligence · Google Cloud
Gemini reasoningEnterprise groundingWorkflow agentsMulti-agent orchestrationGoverned actionsEvaluation & analytics
Systems · BIDV
Collections platformCore bankingOffer matrixPayment systems (NAPAS)Dispute managementLoan originationDocument management

API access to these systems is the critical-path dependency.

Trust & languages
VietnameseEnglish

Identity-bound sessions, policy-bounded actions, 100% audit logging, human approvals at defined points, in-tenant intelligence.

Business case

The economics, with your numbers

Addressable monthly interactions4.0M
Seller assumption — replace in discovery
Current cost per interaction ($)$0.7
Industry benchmark scale — validate
Automation / assistance rate (%)55%
Seller assumption — pilot proves this
$2.8M
Current operating cost / mo
$9.2M
Modelled gross benefit / yr
0.1 mo
Payback on Scale
99%
3-yr ROI (modelled)
Automated/assisted interactions per month2.2M
Modelled AI run-cost per month (usage + cloud, system estimate)$770K
New monthly operating cost$2.0M

All figures are modelling estimates from the labeled inputs above — nothing here is customer-provided yet. The pilot's first job is replacing these assumptions with BIDV's measured baseline. Package price covers implementation only; recurring usage billed separately.

Recommended package

Scale — $100K implementation

Scale · $100K · A multi-channel production deployment10–14 weeks to production across priority workflows

Why this package for BIDV: Collections plus SmartBanking service plus SME servicing across Zalo, voice, and in-app channels at Vietnam's largest bank is a multi-workflow Scale deployment on arrival.

Included
  • 4–6 channels
  • 2–3 priority workflows
  • Multiple enterprise integrations
  • API credential & security setup
  • Advanced orchestration
  • Multilingual support
  • Agent Assist / human escalation
  • Production analytics
  • Expansion roadmap
Not included
  • ✕Usage & consumption (billed separately)
  • ✕Enterprise-wide governance build-out
  • ✕Multi-BU rollout
Recurring costs (separate from the package)

Packages cover implementation and integration only. Recurring costs are billed separately: Tilicho Labs platform usage (~$0.15/call-min indicative, usage only), Google Cloud consumption, telephony/carrier charges, managed operations, and support & optimization. No package includes unlimited usage.

Customer resources required
  • · API access + credentials for: Collections platform, Core banking, Offer matrix
  • · A named business owner for retail early-delinquency collections
  • · Security review counterpart and policy sign-off (Collections platform scope)
  • · Baseline metrics for the pilot's success thresholds
Executive messages

What to say to whom

CEO / Chairman

“BIDV's scale means every operational improvement is a system-level improvement. Agentic collections and service modernize the bank's most labor-intensive functions in a form state governance can approve — auditable, tendered, measured.”

CIO / CTO

“One integration into core, payments, and collections powers the three highest-volume workflows — delivered with a partner under formal procurement, without competing with core-banking modernization.”

COO

“Day-1 collections coverage stops being a dialer constraint and branch queues shrink as service moves to Zalo and voice — with your staff working exceptions, not lookups.”

Head of Retail Banking / Collections

“Every early-bucket account contacted on day one in Vietnamese, every promise followed up automatically, roll-rate impact measured on control cohorts you define.”

Chief Risk / Compliance Officer

“SBV conduct expectations and Decree 13 consent enforced as configuration, with 100% interaction logs — a stronger examination posture than any sampled QA regime.”

CFO / Procurement

“Implementation-plus-usage pricing fits state-bank procurement, and the business case is denominated in credit cost and cost-to-income — the two ratios the state shareholder tracks.”

Outreach

Pre-built offer emails for BIDV

Written from this account's own research — the strategic signal, the capability gap, the entry workflow, and the modelled economics — not a mail-merge template. Pick the moment and the persona, edit anything, then copy or open in your mail client.

Moment in the deal
Cold outreach — no prior conversation
Who it's addressed to
Cares about: The workflow itself and its daily failure modes
Register
Length
Draft — edit freely before sending
Open in mail client

Customer-safe by construction: drafts are composed only from customer-facing fields. Account tier, build-vs-buy classification, priority score, internal routing, and partner-commercial detail are not inputs to the composer, so they cannot appear in a draft. Money figures are always framed as modelled from the customer's own volumes. Read before sending — you own what goes out.

The pursuit

Tier 1 — immediate strategic pursuit

Why this tier

Vietnam's largest bank by assets — state-majority with KEB Hana as strategic investor — carrying an enormous retail and SME book whose service and collections volume dwarfs any private peer; SBV-supervised conduct requirements and a modernization agenda make it the highest-volume partner-led door in the market.

30 / 60 / 90-day plan
  • Day 0–30: Baseline early-bucket roll rates and dialer coverage on one retail portfolio, then scope a control-group Zalo/voice collections pilot through formal procurement.; confirm sponsor and baseline data access; validate: State-procurement route and timeline for AI platforms
  • Day 31–60: architecture & security review with the platform team; Tilicho Labs scoping on Zalo + Voice; pilot scope signed
  • Day 61–90: Scale package kickoff; retail early-delinquency collections pilot in build; success thresholds locked with the Head of Retail Banking / Collections
Recommended next step

Baseline early-bucket roll rates and dialer coverage on one retail portfolio, then scope a control-group Zalo/voice collections pilot through formal procurement.

Entry: Retail early-delinquency collections · Scale package · 10–14 weeks to production across priority workflows. Human fallback throughout; success thresholds agreed before build.

Start the pursuit

Research-based priority-account universe assembled from public information, market scale, communication volume, and solution fit. This is NOT an authoritative list of top Google Cloud customers; existing Google Cloud relationships are noted only where publicly reported. Validate every account with the account team before outreach.