Give Bajaj Auto an agentic layer across its dealer network and captive-finance arm: service and financing conversations for motorcycle and three-wheeler customers, EV inquiry handling for Chetak, and grounded dealer support — instrumented the way Bajaj measures everything else.
Among the world's largest two- and three-wheeler makers; the most profitable Indian two-wheeler OEM with strong export franchises across Africa, Latin America, and Southeast Asia.
Public factChetak is a leading electric-scooter line, and the company dominates Indian three-wheeler (auto-rickshaw) sales — a commercial customer base for whom the vehicle is a livelihood.
Public factBajaj Auto Credit Ltd, its captive financing arm, began scaling vehicle finance from FY24 — creating in-house EMI, onboarding, and collections conversation volume tied to vehicle buyers.
Public factThree-wheeler buyers (driver-owners) need financing, permit, and service conversations in local languages; downtime is lost daily income, making service speed a livelihood issue.
Reasoned inferenceA famously margin-disciplined management likely funds automation that shows per-unit economics quickly — and rejects anything unmeasured.
Seller hypothesis — validateValidate with the account team before outreach: Bajaj Auto Credit's collections and servicing stack maturity and API readiness · DMS/lead-CRM landscape and who owns EV funnel metrics · Whether dealer or OEM funds service-retention automation and how economics are shared
Limited internal ability or appetite to build the core platform — strong candidate for the packaged solution
Evidence: Engineering excellence lives in vehicles and manufacturing, not software platforms; digital estate is vendor-built, and the margin-focused culture buys proven capability with hard ROI rather than funding internal platform bets.
Why they won't build the full stack: No OEM rationale exists for building speech and telephony infrastructure; the make-buy test Bajaj applies to every component applies here — buy the platform, own the data and the metrics.
Management commentary highlights EV scale-up (Chetak), export recovery, and the ramp of Bajaj Auto Credit as strategic priorities
GTM implication: Two of the three named priorities — EV funnel and captive finance — are conversation-infrastructure-dependent
Consistent emphasis on industry-leading margins and disciplined capital allocation
GTM implication: Bring per-unit economics to the pitch: cost per retained service visit, per converted lead, per resolved EMI
| Workflow | Why it matters here | Value | Complexity | Speed | Channels |
|---|---|---|---|---|---|
Service reminders & booking (motorcycles + commercial 3W) Vernacular reminders with in-thread booking including off-peak slots for commercial operators; retention measured per dealer. | For three-wheeler operators, a serviced vehicle is a working day saved; for the OEM, retained service is parts revenue and loyalty. Friction today: Dealer reminder calls are ad hoc; commercial operators need early-morning or late-evening slots that phone-hours booking misses. | WhatsAppVoiceSMS | |||
Chetak EV inquiry & test-ride conversion Minutes-fast grounded EV answers and test-ride booking; lead-to-ride conversion instrumented per campaign. | EV purchase intent is question-rich (range, charging, subsidy); response speed and answer quality decide share against EV-native rivals. Friction today: Leads from digital campaigns decay before dealer callbacks; answer quality varies with dealer EV training. | WhatsAppWeb chatVoice | |||
Bajaj Auto Credit financing conversations Loan onboarding guidance and policy-timed vernacular EMI conversations with payment in-channel — collections built conversational-first. | Captive finance converts showroom interest into sales; EMI reminders and onboarding for driver-owner buyers are livelihood-sensitive conversations. Friction today: A young financier is building collections and servicing capacity from scratch; dialer-era patterns would import dialer-era costs. | VoiceWhatsApp |
Voice & channel orchestration, telephony, conversational execution, session/state, routing, integration build. Capability coverage validated during implementation.
API access to these systems is the critical-path dependency.
Identity-bound sessions, policy-bounded actions, 100% audit logging, human approvals at defined points, in-tenant intelligence.
All figures are modelling estimates from the labeled inputs above — nothing here is customer-provided yet. The pilot's first job is replacing these assumptions with Bajaj Auto's measured baseline. Package price covers implementation only; recurring usage billed separately.
Why this package for Bajaj Auto: Two-three workflows (service reminders, EV leads, dealer/financing support) with DMS and lead-CRM integration — scale scope, with Bajaj Auto Credit collections a natural expansion once the rails exist.
Packages cover implementation and integration only. Recurring costs are billed separately: Tilicho Labs platform usage (~$0.15/call-min indicative, usage only), Google Cloud consumption, telephony/carrier charges, managed operations, and support & optimization. No package includes unlimited usage.
“Bajaj wins on per-unit economics; conversational infrastructure that lifts service retention and EV conversion while its captive financier is still young compounds across every vehicle sold.”
“One layer grounds on DMS, lead CRM, and the new LMS — building Bajaj Auto Credit's customer conversations right the first time instead of retrofitting later.”
“Dealer phone work becomes instrumented conversations; commercial customers get off-hours booking that keeps their vehicles earning.”
“Chetak leads get instant, accurate answers and a booked test ride — funnel conversion you can read per campaign, per city.”
“Captive-finance collections start life fully logged, script-bounded, and RBI-conformant — no legacy conduct debt to unwind.”
“Every workflow carries its own measurable line — retention revenue, lead conversion, collections cost — usage-priced against results, the way this house evaluates everything.”
Written from this account's own research — the strategic signal, the capability gap, the entry workflow, and the modelled economics — not a mail-merge template. Pick the moment and the persona, edit anything, then copy or open in your mail client.
Customer-safe by construction: drafts are composed only from customer-facing fields. Account tier, build-vs-buy classification, priority score, internal routing, and partner-commercial detail are not inputs to the composer, so they cannot appear in a draft. Money figures are always framed as modelled from the customer's own volumes. Read before sending — you own what goes out.
India's most profitable two-wheeler maker and the world's largest three-wheeler producer, with the Chetak EV line, dominant motorcycle exports, and a new captive financier (Bajaj Auto Credit) — dealer, financing, and EV conversations converging on one network.
Dual pilot: vernacular service reminders in one zone plus Chetak lead handling for one campaign, measured on booking conversion and lead-to-test-ride rate.
Entry: Service reminders & Chetak EV inquiry handling · Scale package · 10–14 weeks to production across priority workflows. Human fallback throughout; success thresholds agreed before build.
Start the pursuitResearch-based priority-account universe assembled from public information, market scale, communication volume, and solution fit. This is NOT an authoritative list of top Google Cloud customers; existing Google Cloud relationships are noted only where publicly reported. Validate every account with the account team before outreach.