Amity's admissions funnel spans dozens of programs, multiple campuses, and an online arm; an agentic admissions layer answers every family the night they ask — programs, fees, scholarships, hostels — in their language, chases applications to completion, and books counselors only into decision-ready conversations.
Amity operates one of India's largest private university networks, with its flagship Noida campus, multiple campuses across Indian states, international campuses, and a substantial online education arm.
Public factIts program portfolio spans engineering, management, law, health sciences, and liberal arts across undergraduate and postgraduate levels — a wide inquiry surface with campus-specific answers.
Public factPrivate-university admissions in India concentrate into short post-board-result and post-entrance windows, multiplying inquiry volume against a fixed counseling capacity.
Reasoned inferenceFamilies comparison-shop across private universities; first-response speed and fee/scholarship clarity likely decide which shortlists Amity survives.
Reasoned inferenceApplication drop-off between inquiry, document submission, and fee payment is likely the largest silent funnel leak, with no systematic chasing today.
Seller hypothesis — validateValidate with the account team before outreach: Current inquiry-to-enrollment conversion and median first-response time in peak season · Admissions CRM landscape and whether campuses run centralized or local funnels · Decision ownership: group leadership vs. per-campus administration for CX tooling
Limited internal ability or appetite to build the core platform — strong candidate for the packaged solution
Evidence: An education institution, not a technology organization: its IT estate is admissions portals, LMS, and ERP procured from vendors, and there is no AI engineering bench. Admissions automation at national scale is a classic packaged purchase with campus-level configuration.
Why they won't build the full stack: University technology teams run systems, they don't build conversational AI — and the admissions calendar punishes slow internal projects: capability must be live before the next results season. Buying with campus-grounded configuration is the only timeline that matters.
Continued campus-network and online-program expansion signaled in public communications and admissions marketing.
GTM implication: Every new campus and online program multiplies the same inquiry patterns — one deployment with per-campus grounding scales at near-zero marginal cost, strengthening the network-wide pitch.
| Workflow | Why it matters here | Value | Complexity | Speed | Channels |
|---|---|---|---|---|---|
Admissions inquiry & counselor booking Instant grounded answers on programs, fees, scholarships, and hostels; qualified families booked onto counselor calendars. | Every unanswered inquiry in season is an enrollment lost to a faster-answering competitor. Friction today: Web forms feed shared inboxes; counselor callbacks lag days behind spikes; families decide fast. | WhatsAppVoiceWeb chat | |||
Application completion & document chasing Automated checklist tracking and vernacular nudges; application completion rate lifted measurably. | Started-but-stalled applications are recoverable revenue nobody systematically chases. Friction today: Missing documents and unpaid fees surface in reports, not conversations. | WhatsAppSMSEmail | |||
Post-admit engagement & melt prevention Structured post-admit nurture — hostel, orientation, fee plans — cutting melt into enrollment gains. | Admitted students who enroll elsewhere are the most expensive losses in the funnel. Friction today: Between admit letter and fee deadline, the only touch is the deadline reminder. | WhatsAppVoice |
Voice & channel orchestration, telephony, conversational execution, session/state, routing, integration build. Capability coverage validated during implementation.
API access to these systems is the critical-path dependency.
Identity-bound sessions, policy-bounded actions, 100% audit logging, human approvals at defined points, in-tenant intelligence.
All figures are modelling estimates from the labeled inputs above — nothing here is customer-provided yet. The pilot's first job is replacing these assumptions with Amity University's measured baseline. Package price covers implementation only; recurring usage billed separately.
Why this package for Amity University: Admissions across campuses plus the online arm and post-admit melt-prevention is a multi-workflow deployment with campus-level grounding; Launch would cover one campus's funnel and strand the network effect.
Packages cover implementation and integration only. Recurring costs are billed separately: Tilicho Labs platform usage (~$0.15/call-min indicative, usage only), Google Cloud consumption, telephony/carrier charges, managed operations, and support & optimization. No package includes unlimited usage.
“Amity's scale is its admissions argument — but scale that answers in days loses to boutiques that answer in minutes. An agentic layer makes national scale feel personal to every family.”
“Integration is the admissions CRM, program catalog, and payment systems — weeks, not quarters. Every answer grounds on approved fee and scholarship data; nothing is improvised.”
“Your counselors' hours should go to borderline and scholarship cases, not batch timings and hostel fees. The agent absorbs the volume; your team gets decision-ready families with context.”
“Each campus answers the same questions differently today. Campus-grounded answers from one deployment standardize accuracy while keeping local details local.”
“Handling minors' and applicants' data is DPDP-aligned with parental-consent flows; fee and scholarship commitments come only from approved sources, with complete conversation audit.”
“Measure cost per enrollment and application-completion lift against the counselor-only baseline in one admission cycle — the funnel math is self-evidencing at Amity's inquiry volume.”
Written from this account's own research — the strategic signal, the capability gap, the entry workflow, and the modelled economics — not a mail-merge template. Pick the moment and the persona, edit anything, then copy or open in your mail client.
Customer-safe by construction: drafts are composed only from customer-facing fields. Account tier, build-vs-buy classification, priority score, internal routing, and partner-commercial detail are not inputs to the composer, so they cannot appear in a draft. Money figures are always framed as modelled from the customer's own volumes. Read before sending — you own what goes out.
One of India's largest private university networks — multiple campuses across India plus international locations and a large online arm — running admissions at national scale every cycle; huge seasonal inquiry volume, but education-sector budgets and decentralized campus operations temper deal size.
Pilot admissions inquiry response and application chasing for two campuses plus Amity Online ahead of the next results season, with speed-to-first-response and completion-rate baselines.
Entry: Admissions inquiry response & application completion at national scale · Scale package · 10–14 weeks to production across priority workflows. Human fallback throughout; success thresholds agreed before build.
Start the pursuitResearch-based priority-account universe assembled from public information, market scale, communication volume, and solution fit. This is NOT an authoritative list of top Google Cloud customers; existing Google Cloud relationships are noted only where publicly reported. Validate every account with the account team before outreach.